Top 10 Beauty Categories on Amazon (2025)

Top 10 Beauty Categories on Amazon (2025)

Whether you're updating your skincare routine or trying out new makeup trends, these beauty categories are dominating Amazon's bestseller list in 2025. Check them out and treat yourself!

1. Skincare Sets



Complete routines for glowing, healthy skin including cleansers, toners, and moisturizers.

  • Top Brands: CeraVe, La Roche-Posay, The Ordinary
  • Price Range: $19 – $129
  • Best For: Daily skin health & hydration

2. Haircare Products



Shampoos, conditioners, masks, and serums for strong, shiny hair.

  • Top Brands: Olaplex, Redken, SheaMoisture
  • Price Range: $12 – $89
  • Best For: Damaged, dry, or color-treated hair

3. Makeup Essentials



Foundations, mascaras, lipsticks, and palettes for flawless beauty looks.

  • Top Brands: Maybelline, NYX, L’Oréal
  • Price Range: $8 – $79
  • Best For: Everyday or glam makeup

4. Beauty Tools



Brush sets, facial rollers, mirrors, and electric razors to upgrade your routine.

  • Top Brands: Revlon, Finishing Touch, Real Techniques
  • Price Range: $9 – $149
  • Best For: DIY beauty and grooming

5. Fragrances



Signature scents from classic and contemporary perfume brands.

  • Top Brands: Versace, Ariana Grande, Calvin Klein
  • Price Range: $18 – $199
  • Best For: Gifting or personal collection

6. Grooming & Shaving



Everything from electric trimmers to beard care kits for men and women.

  • Top Brands: Philips Norelco, Wahl, Braun
  • Price Range: $15 – $149
  • Best For: Smooth and stylish grooming

7. Nail Care



Manicure sets, nail polish, and gel kits for salon results at home.

  • Top Brands: OPI, Beetles, Sally Hansen
  • Price Range: $9 – $79
  • Best For: Nail art and maintenance

8. Korean Beauty (K-Beauty)



Innovative and gentle skincare from the global beauty capital.

  • Top Brands: COSRX, Laneige, Etude House
  • Price Range: $12 – $89
  • Best For: Sensitive, acne-prone, and glowing skin

9. Sunscreen & SPF

Daily protection from UVA/UVB rays with lightweight and non-greasy formulas.

  • Top Brands: Neutrogena, Supergoop!, EltaMD
  • Price Range: $9 – $39
  • Best For: Skin health and sun safety

10. Bath & Body

Relaxing body washes, scrubs, and lotions for everyday luxury.

  • Top Brands: Dove, Tree Hut, Dr Teal’s
  • Price Range: $7 – $59
  • Best For: Self-care and body nourishment

Final Thoughts: Beauty in 2025 is all about personalization, convenience, and confidence. Whether you're starting fresh or upgrading your favorites, Amazon’s beauty category has everything you need!



Location: C464+3V Sublette, KS, USA

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