Top 10 Toy Categories on Amazon (2025)

Top 10 Toy Categories on Amazon (2025)

Discover the most exciting and popular toys available on Amazon in 2025! These categories are loved by kids and parents alike and are perfect for gifting, birthdays, and everyday play.

1. Rocket & Space Toys



Blast off into fun with rocket ships and space-themed adventure kits!

  • Top Brands: Mostop, LEGO, Playmobil
  • Price Range: $20 – $75

2. Iconic Character Figures



Beloved characters like Sonic, Mario, and superhero figures are must-haves for collectors and fans.

  • Top Brands: SEGA, Hasbro, Mattel
  • Price Range: $12 – $45

3. Dinosaur Figures



Stomp into prehistoric play with dinosaurs from movies and imagination.

  • Top Brands: MonsterVerse, Schleich, Mattel
  • Price Range: $15 – $60

4. Jurassic World Dinosaurs



From the Jurassic World franchise, these figures are detailed and roarsome!

  • Top Brands: Mattel
  • Price Range: $19 – $55

5. Hatchimals & Collectibles



Surprise toys that kids love to hatch and collect with excitement.

  • Top Brands: Spin Master
  • Price Range: $8 – $30

6. Chaos Theory Dinosaurs



Highly detailed and roaring figures from the latest Chaos Theory toy line.

  • Top Brands: Mattel
  • Price Range: $25 – $60

7. Doll & Accessory Sets



Classic dolls and fashion accessories that spark imagination and role play.

  • Top Brands: Barbie, LOL Surprise, Disney
  • Price Range: $15 – $70

8. Multipack Figure Sets



Bundle packs of characters from popular comics and animations.

  • Top Brands: Scholastic, Spin Master
  • Price Range: $18 – $49

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